Cold briansclub merchandising can help your ATM cash flow thrive regardless of weather or sales fluctuations, particularly at convenience stores, grocery stores and bars.
Personalized ATM offers can be delivered through real-time data analytics that record user demographics and transaction patterns, enabling financial institutions to offer relevant banking products.
1. Focus on Beverages
As packaged beverage sales have skyrocketed within the convenience store industry, it’s imperative that operators maximize the use of their cold vaults. Beverage companies invest billions into eye-catching logos and vibrant hues so their products stand out to consumers; to capitalize on these investments c-store owners must strategically blend best-sellers with exciting new offerings to maintain consumer engagement and drive future growth.
After seeing mixed results in 2020, package beverages have seen significant improvements since 2021; this trend should continue into 2022. This bodes well for convenience store retailers as beverages are key trip drivers.
Convenience store ATM markets can be highly competitive, making it important for owners to maintain a balanced selection of products in order to increase ATM traffic and business revenue. There are various solutions that can help store owners maximize the value of their ATM portfolio – one being to partner with an ATM service provider that will supply and load cash into machines at low costs; another option could be hiring someone in-house who would manage them professionally on your behalf.
2. Utilize Days-of-Supply (DOS) Methodologies
An understanding of Days-of-Supply (DOS) methods is vital in creating an efficient supply chain. Doing so helps businesses avoid running out of stock and negotiate effectively with suppliers; in addition, optimizing inventory days reduces transaction costs while improving customer satisfaction rates.
Effective cold vault merchandising is essential to increasing c-store beverage sales during busy periods, including clearly displaying bestsellers while also introducing new ones that keep traffic flowing through. C-stores can do this by working closely with beverage vendors to develop a merchandising plan that maximizes sales and revenue.
ATM pooling and sharing is another trend in the market that can help businesses cut costs. This is particularly applicable in cash-light markets where reducing cash handling expenses such as CIT and sweeps can significantly lower expenses.
3. Utilize LED Lights
When customers swipe their ATM card, their transaction is routed through a bank’s processing center and on to its vault for processing. When returned back to the kiosk from vault, a surcharge is applied and then debited from cardholder’s account while crediting vendor account.
Modern self-service kiosks feature multitouch displays to facilitate customer interactions more efficiently, similar to what we find on popular consumer electronic devices such as smartphones and tablets. Their convenience plays an essential role in driving more ATM transactions and increasing revenue streams for a business.
One of the most prevalent ATM attacks, known as “plofkraak,” involves thieves sealing all openings in the machine with silicone before filling its vault with an explosive or combustible gas, creating an explosion which opens or distorts it, allowing criminals to gain entry and steal cash. Such attacks can be prevented using innovative technologies such as ATM gas explosion prevention devices which should be installed on ATMs in locations prone to such an attack.
4. Utilize Point-of-Sale (POS) Messaging
As the financial services marketplace shifts, it becomes ever more important for ATM networks to utilize all available tools to maximize their impact. By taking advantage of targeted marketing capabilities, enhanced functionality, and user experiences that meet today’s consumer expectations for engaging with touchscreens, it becomes possible to ensure self-service channels serve their original purpose of being strategic touchpoints rather than mere utility points.
ATM operators in cash-light markets where financial institutions (FIs) have reduced the relevance of cash transactions and associated CIT costs must find creative ways to create efficiencies within the channel. There are various solutions available such as cash recyclers or sharing/pooling of ATMs which they should explore in their efforts for operational efficiencies within this channel.
Countries like Turkey and Germany with established recycling markets can benefit from employing these tactics to reduce cash deposits at banks by up to 30 %, thus decreasing money spent filling ATMs and replenishing deposit machines, ultimately cutting operational costs by up to 20% and improving profitability for FIs.
5. Utilize the Cold Vault
Once summer hits, C-store merchandising departments embark on their annual ritual of cold vault resets. It is an opportunity to weed through any unusual packaged beverage numbers to understand which will have lasting impact in the category.
One effective strategy to maximize cold vault space is the Days-of-Supply (DOS) approach, adopted by grocery/mass channels for years and proven effective at driving sales. By eliminating dead-profit zones, retailers can free up 10%-20% of cold vault space to make room for exciting new items or popular-selling products.
No matter their brand or message, c-stores have numerous ways to promote themselves in the cooler market. But briansclub cm consistency is key and not oversaturating customers with too many messages; more organized refrigerated areas make it easier for shoppers to find what they need and increase sales; for instance by grouping beverages together and clearly labeling each bottle or can. Furthermore, wide-view designer doors draw customers in while improving merchandising effectiveness.